This is my product identity video project for my Art Direction 2 class. The goal for this project is to edit this e-bike video to advertise to a demographic of my choosing. My target demographic is college students ages 18 to 30 years old, who live in urban areas (city), and who prioritizes environmental safety and sustainability.
I use stock videos and edited them all together in the brand of electric bicycle I created, the Voltcycle. It's an e-bike specifically made to cater to college student's needs and transportation around the city.
My 15 second e-bike commercial.