Cora Package Redesign

This is my conceptual package redesign of the popular breakfast chain, Cora. This was made for my Art Direction 1 class, and we are tasked to try to redesign and improve an existing brand. We chose Cora for our vision for their packaging and advertising can use some improvements.

Cora lacked a lot of things many popular food chains are doing, such as branded packaging and social media presence. When we visited and ate at Cora, their take out packaging is basic white containers in a plastic bag. We thought we can design packaging for them to make them stand out, especially when one orders food online and delivered to them. They'll know exactly where the food came from. We also redesigned their website to be more user friendly. Finally, we made advertising posts/posters for Cora to be looked at by the public.

The designers who created this conceptual redesign are myself (Earl Constantine H. Memije), Cole Cooper, Bryce Dubois, Nic Shipka, and Tina Luu.